Comments on: Twitter For Business – Would you like fries with that?

By: The Tap Exchange - A Pub In The Truest Sense | RErockstar.com

The Tap Exchange - A Pub In The Truest Sense | RErockstar.com — Fri, 31 Jul 2009 23:41:10 +0000

[...] Twitter For Business – Would you like fries with that? (rerockstar.com) [...]

By: The Tap Exchange

The Tap Exchange — Sat, 25 Jul 2009 19:49:38 +0000

[...] Twitter For Business – Would you like fries with that? (rerockstar.com) [...]

By: rerockstar

rerockstar — Wed, 24 Jun 2009 14:48:46 +0000

Mike – And I follow @tapexchange because someone I knew mentioned they had Franziskaner Hefeweizen (one of my favorite beers of all time) on tap. Then he mentioned hockey and the rest is history. When you live in a town with no NHL team and you hear the word “hockey” from a local, you can’t help but listen.

I’m never against a business telling me what’s happening in their world (and @tapexchange does a lot of great giveaways like that), but when you combine it with conversation outside the realm of your business, it becomes something special.

That’s how you build brand loyalty. And these are all fine examples of it.

By: Mike Mueller

Mike Mueller — Wed, 24 Jun 2009 14:28:00 +0000

Excellent example of who, what, where, when and why (without the when because there is no “when” in twitter).

BTW: I follow @TapExchange because you introduced the two of us over hockey. Great person to follow and even better if you are a local. Nothing wrong with mixing in a few promotional tweets like:

“Up On The Roof: @Widmer_Brothers Drifter Pale 2nite at @tapexchange & you get to keep the glass! http://twitpic.com/846qn”

Good stuff!